Reasons To Be Cheerful #32: Music Videos

22 May

When I was a teenager, everyday after school I got home and turned on MTV Base to watch the R&B videos of the day. There was lots of Tweet singing about ‘loving herself’ and Nelly getting hot in hurrr. But I guess music’s just not what it used to be. These days I indulge in a music video only occasionally, but when I do, I go to town. I’m talking entire hungover days (that’s approx 4pm-10pm). Here are some reasons to be cheerful about them:

1. The Fitties

Music vids are undoubtedly full of fitties. Whole armies of them in fact. Men, women, singers, dancers, frame-fillers – they’re all horrendously good-looking. Some are even naked. But weirdly enough, it’s nearly always the women that are naked. This is nothing new, it’s practically a standard – not even practically, just is. Just look at Pharrell’s latest video (and oldest actually). It would be weird for women to be wearing clothes in these. Or another favourite of mine, Pitbull.  There’s nothing quite like seeing a man that looks like your pervy uncle being pawed by topless women. What glass ceiling?

No, let ME have him!

No, let ME have him!

**This is the tame version! It’s all Youtube would allow. For full effect just visualise the girls without tops.

2. The Variation

Now and then an original music video comes along; normally by someone like MIA or artists you’ve never even heard of like Bingo Players (see below). But most of the time diversity is just not a watchword for popstars. Nicki Minaj? She’s in a wig and not much else. Taylor Swift? Boring narrative about whichever famous male she’s just dumped so she can write a song about him. Guetta? He’s at a beach/some kind of Ibiza party DJing, obvs. Any male hiphop artist? Why, he’s somewhere surrounded by boobs and cars. But we’ve already covered that.

 

3. Celeb Appearances

These days you’re noone unless Pharrell Williams is in your video. Or maybe Kanye West, who also likes to do a little cameo. I like these celeb cameos because you get to see who’s mates with who in celebsville. It can be quite depressing though. Everyone and his mum’s boyfriend turn up in Chris Brown’s videos. Cheers for the solidarity.

Spot  Pharrell, Diddy, Bow Wow, T-Pain, Nelly and Timbaland.

4. Air Brushing

Airbrushing is everywhere these days. Forget the celebdom, just scrawl to your more annoying Facebook friends – you know the ones with all the selfies – and tell me honestly that there’s not been some rudimentary Photoshopping. Never-the-less, for me noone does airbrushing quite like the music video. And after all, who needs ‘features’ anyway?

It's Britney bitch

It’s Britney bitch

Breathe? Through plastic (this is Blu Cantrell in case you've forgotten)

Breathe? Through a plastic face? (this is Blu Cantrell in case you’ve forgotten)

(REASONS TO BE PISSED OFF: Noone goes to the videoshop just to rent out Thriller anymore. The magic of MTV is no more).

 

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One Response to “Reasons To Be Cheerful #32: Music Videos”

  1. Julie Casey May 22, 2013 at 6:08 pm #

    you are SOOOO funny Lucie (Luci? Luciey?) can’t wait to get the live version on 14th! xxxx

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