In this wonderful modern age of social media where narcissism and unashamed showing off are happily encouraged, nay facilitated, by a whole range of platforms, the hashtag is a welcome break. With a fair few exceptions (#nofilter springs to mind), this faceless international treasure is just as comfortable sitting next to arabspring as it is to 4dayweekend. So let’s celebrate this modern beacon of shortcuts with a blog post from #r2bc.
1. They Encourage Wit
Hashtags bring out the best in people. They help those of us not naturally gifted with effortless funnies to dig deep within ourselves for a part-word, part-acronym to attach to a #. They encourage accidental moments of genius like #susanalbumparty. The person who came up with that one probably didn’t even know that s/he was a comedic riproarer.
2. They Enhance Celebration Days
Today is St Georges Day, or as Twitter would have it, #stgeorgesday. To some of you, this celebration might seem like a day reserved for NF thugs and the kind of people who fly mini England flags from their car, but on Twitter, it’s for everyone. People used to say, there’s no Christmas without a tree or there’s no Easter without Jesus, but come 2014 there’ll be saying there’s no Christmas without a hashtag. #merryxmaseveryone
3. #PeopleNotQuiteGettingIt Right
One of the beautiful things about the normally tech-averse getting involved in social media is that they tend to get it wrong. Take the friend of a friend who affixed #open your eyes to one of his statuses, or the people with no sense of the concise. Like Vogue. The month that Vogue lost its head and featured Kimye on its cover was also the month that it plastered this along the front page #worldsmosttalkedaboutcouple.
4. Sticking it To The Man
There are not many things quite so satisfying as when a corporate giant – assured of its marvellous customer relations – takes to Twitter to stir up some positive affirmation only to find themselves stirring up shit instead. Take British Gas.They took to Twitter last year with #askBG, only to be rewarded with salient questions like, is it cheaper for me to burn £20 notes than put the heating on this winter? Or Maccy Ds who, in search of some touching tales of finding lost puppies in the straw dispenser, initiated #McDStories. Here’s a McDStory: a woman is accused of offering sexual favours in the drive-through lane in exchange for McNuggets. Warms the heart…
(REASONS TO BE PISSED OFF: #DancePonyDance)